Elevating Social media presence
COMPANY
FixMyMac
ROLE
Social Media Specialist
EXPERTISE
Graphics Design
YEAR
2025
Job description
I worked at FixMyMac as a Social Media Specialist and Graphic Designer during my on-the-job training for university. In this role, I expressed my creativity through designing visual content and managing the company’s social media platforms. I also helped organize and schedule posts, ensuring consistent branding and timely uploads, while identifying and understanding the company’s target audience to improve content relevance and engagement.
Challenge
FixMyMac already had consistent branding and content, but needed improved posting consistency and a stronger strategy to reach a wider audience and increase visibility across social media platforms.
Ways of working
I focused on maintaining the existing brand consistency while improving posting frequency and organization. I created engaging visuals, scheduled posts strategically, and tailored content to the target audience to help expand reach and strengthen FixMyMac’s overall social media presence.
Results
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Created visually consistent social media graphics aligned with the brand identity
Improved content organization through structured post scheduling
Helped define and target the right audience for better engagement
Supported overall social media presence and brand visibility